Brand Guidelines

Holding Shape Rules

Kepler’s visual identity promotes movement and flexibility. Therefore, we are able to use the holding shapes derived from our logo suite for representation. The focus of the shapes are precise, and purposeful. The shapes are always defining an exploration.

The usage of holding shapes are allowed with the following considerations:

• Use only the holding shapes provided, which match the logo suite shapes.
• Holding shapes can only be used for imagery.
• The holding shape may bleed off any side of the communication. However, the shape may never be cropped.