Brand Guidelines

Typography

Typography is an important element of the Kepler identity. When fonts are used correctly they provide personality and consistency across all communications.

Brand fonts

The primary typefaces for Kepler are a serif called Playfair and a sans-serif named Cabin.

Playfair is our display font, used for headlines and other large applications. It is a free Google font found here.

Cabin is used at smaller sizes, intended for sub-heads, call-outs, charts, captions and body copy. It is a free Google font found here.

System fonts

When creating live text documents such as Word or PowerPoint that get shared externally we should use system fonts. In this case Times New Roman is the substitute for Playfair and Arial replaces Cabin.